Watch World Guide
Chinese Watches: The 15 Best Brands and Watchmakers
Writing off Made in China in watchmaking is, at this point, mostly a tell that you haven't been paying attention.
Some of the most inventive new brands — and a fast-growing roster of seriously gifted independent watchmakers — are building reputations that stand shoulder to shoulder with Switzerland, Germany and Japan, and in a handful of cases have quietly moved past them. This is the complete guide to Chinese watches: the 15 best brands and watchmakers worth knowing, plus the movements that power them, the military and numeral-dial styles the category is known for, and how to buy one online without getting burned.
The Short Answer
The best-known Chinese watch brand is Seagull, whose Seagull 1963 chronograph is a benchmark under $300. For cutting-edge independent watchmaking, the names to know are Qin Gan, Kiu Tai Yu and Tan Zehua. For the best modern value, look to the upstarts — Huasuo ($450), CIGA Design ($1,200) and Atelier Wen (~$3,400). And most Chinese watches now run in-house Chinese movements, led by Seagull's ST-series.
The Established Brands
01Seagull
from ~$300Tianjin Seagull Watch Group is the giant of the category — recently past its 70th birthday and, by volume, the most prolific mechanical-watch maker in China. Its calling card is heritage: Seagull built China's first pilot's chronograph, and the modern reissue, the Seagull 1963, remains one of the great sub-$300 mechanical buys. The range runs far deeper than that hero piece, though — the Split-Second Chronograph (a rattrapante near $3,200) is a genuine value benchmark, and the catalogue now stretches to tourbillons, perpetual calendars and minute repeaters.
02Shanghai
variesFor decades, the Shanghai Watch Company made the status watch in China. From the 1950s through the 1980s it was informally the Rolex of China, worn by figures as prominent as Mao Zedong and Deng Xiaoping — a genuine China Time-Honored name. The brand faded after the '80s, then rebuilt from 2008 with a fresh logo by Tommy Li and dials designed by Eric Giroud. It hasn't broken through overseas the way it hoped, but the historical weight of models like the A581 and A623 — the latter worn by China's first Premier, Zhou Enlai — is hard to overstate.
03Peacock
~$3,750Founded in 1973, Peacock occupies a niche almost no one else does at the price: accessible tourbillons. Its guilloché-dial Plumage Gaze nods to the integrated-sports template, but the standout is the Black Hole Central Tourbillon — a central tourbillon, rare at any price and almost unheard of at this one. The in-house movement pairs a substantial 120-hour reserve with finishing that punches well above its ~$3,750 sticker. Not impulse money, but as tourbillons go, remarkable value.
The Independent Watchmakers
04Kiu Tai Yu
~$80,000+If Seagull pushed mainstream production forward, Kiu Tai Yu did the same for serious Chinese watchmaking. He was the first Asian watchmaker to build a tourbillon and the first from China admitted to the AHCI, and he created a celebrated mystery tourbillon that ran with no visible cage or bridge. He passed away in 2020, but his standing endures: a Millennium piece recently sold through Phillips for HK$635,000 — comfortably north of $80,000. Never a household name, but one of the finest of his generation.
05LYH — Lin Yong Hua
from ~$3,500An AHCI member and one of the most significant living Chinese watchmakers, Lin Yong Hua runs a tiny operation under his own initials. The most attainable piece, the sea-turtle-cased LYH Voyager, sits around $3,500; nearly everything else begins in five figures. His work is genuinely avant-garde and stands comfortably beside the best of Switzerland — and, as you'll see further down this list, his movements power watches for other brands too.
06Tan Zehua
~$10k-$35kAnother AHCI watchmaker, Tan Zehua is a purist who makes his own tools, let alone his own watches. His signature is the Di-Axial escapement — his own design, distinct from the Co-Axial in that the locking jewels and the impulse jewel sit on separate components, running with less friction and lower power draw. It's a deep enough subject to deserve its own reading (its 2018 GPHG entry is a good start). Only a couple of Di-Axial pieces are thought to exist; his other guilloché- and enamel-dial watches, on in-house movements, run roughly $10,000-$35,000.
07Logan Kuan Rao
POAOne of the youngest names here, Logan Kuan Rao is an engineer-turned-watchmaker who patented his own escapement — the Equal-Push, which adds a joint lever to the co-axial layout — before he turned 30. He'd already finished two prototypes of his debut Orca by 2017, at age 20; the watch took its name from a whale-shaped bridge in anglage and frosted surfaces, appearing to breach a sea of Geneva stripes. His latest, the Wuwei, and its triple Iceberg movement have made the rounds online — and he makes nearly every part himself, buying in only the rubies, hairspring, mainspring and shock absorber.
08Qin Gan
$46,000Forget the Chinese qualifier — Qin Gan belongs on any list of the world's great independents. Working out of Chongqing, he began with a dragonfly automaton in 2014, moved into restoration, then arrived properly with a deceptively simple dress watch, the Pastorale. The 2024 Pastorale II sharpened every detail: a $46,000 gold watch capped at 15 pieces a year, built on a thoroughly overhauled vintage Longines movement rebranded as the in-house Caliber 1810, with hand-finished bevels, interior angles and his own take on Geneva striping — all under an enamel dial with heat-blued hands, in a hand-finished 38.5mm case.
09Qian GuoBiao
$30,000A small-batch maker who also handles niche haute-horlogerie repair, Qian GuoBiao is a serious talent. His AB-01 Double Balance Wheel and AB-02 Small Seconds are prized for finishing and rarity alike, and his newest release — the 12-piece Facing the Sky 2.0 — leans into a more minimalist finishing language. At $30,000 there's no Made in China discount here, and frankly these are pieces most enthusiasts will only ever see in photographs.
10Neo Kung
$40,000+After serving as Chief Product Officer at both Seagull and Shanghai, Neo Kung struck out alone and unveiled the Orienta chronograph. Glance quickly and it reads like a Seagull 1963; look closer and it's a platinum watch in a 39.8mm x 10.6mm case, with a clean silver dial, hand-applied gold indices and numerals, gold hands and red-lacquer chronograph hands. Its NK-01 movement is built on the architecture of the classic Venus 175, but Kung sources and hand-finishes the parts himself. Twelve pieces, north of $40,000 — a brand worth watching.
The Upstarts
11Huasuo
$450You may not know the name, but Huasuo makes some of the most affordable lacquer-dial watches anywhere. Simple steel cases and dependable Sellita movements sit beneath textured lacquer dials that genuinely rival far pricier Japanese work — the Forest green and Fire red versions are lovely — and the whole package lands at just $450.
12CIGA Design
from $1,200CIGA Design announced itself in 2021 when its Blue Planet took the GPHG Challenge Award — the first brand ever to do so. It's a design-led house with a broad range, but the Blue Planet and Blue Planet II are the showpieces: a three-dimensional globe dial that reads the time via a novel asynchronous-follow movement mimicking the earth's rotation. In the metal it's a genuine surprise for the money — $1,200 in steel, $1,400 in titanium.
13Atelier Wen
~$3,400A Chinese brand founded by two Frenchmen, Atelier Wen is among the most respected of the Kickstarter-era upstarts. It opened with the dressy Porcelain Odyssey, but the integrated-bracelet Perception is what made its name — a Genta-flavoured sports watch lifted by a beautifully executed guilloché dial from master craftsman Cheng Yucai, at around $3,400. For now the Perception is the whole catalogue, but the Franco-Chinese formula is working, and expectations are high.
14Behrens
from $9,200Founded in 2012, Behrens had been quietly building a strong catalogue before its 2022 collaboration with Konstantin Chaykin put it firmly on enthusiasts' radars. Its niche is making complicated watches more reachable — not cheap, but reachable. The Behrens x Konstantin Chaykin Joker landed at $9,200 (against roughly $20,000 for a standard Joker, with secondary prices higher still) and sold out fast. The 11-gram Ultra-Light, with its double-retrograde in-house movement on display, is another highlight at $11,800 — also, unsurprisingly, sold out.
15Celadon
from $3,900Run by Benjamin Chee, Celadon wears Made in China With Pride as a badge. Its Century collection pairs cloisonné enamel dials with a movement from the aforementioned Lin Yong Hua — and rather than outsource the notoriously difficult enamel work, Chee brought in Grandmaster Xiong Songtao, a third-generation artisan who has produced uncredited dials for major Swiss and German houses. Around $13,000, these are some of the best-value cloisonné enamel watches you'll find. The CH5 collection goes further with Lin's CH5 Phoenix movement at $29,900, while the CL Cosmos models bring enamel and silver paillonné down to a more reachable $3,900.
The heart of it: Chinese watch movements
Peek under the caseback of the watches on this list and you'll find one of the industry's quiet strengths: China now makes its own movements at nearly every level. The most storied is Seagull's ST19 — a hand-wound, column-wheel chronograph movement whose lineage traces back to the Venus 175 tooling acquired in the 1960s, and the engine inside the Seagull 1963. For automatics, Seagull's ST21 family (broadly built on the proven ETA 2824 architecture) turns up across countless affordable divers and dress watches, while movement houses such as Hangzhou, Shanghai and Peacock supply everything from simple three-handers to full tourbillon calibers.
At the top end, independents like Tan Zehua and Logan Kuan Rao design, patent and hand-finish their own escapements from scratch — the clearest sign that Chinese movement-making has grown up from copying into genuine innovation. When people ask whether Chinese watches use real in-house movements, this is the honest answer: increasingly, yes, and some of them are engineering the parts the Swiss haven't.
Chinese military & field watches
China's modern watch story actually begins in the cockpit. The original 1960s Tianjin chronograph — now reborn as the Seagull 1963 — was built as a pilot's watch for the Chinese Air Force, which is why the reissue still wears its military-style dial furniture and domed acrylic charm. That field-and-flight DNA runs through much of the category: rugged, legible, no-nonsense tool watches at prices that make them easy to actually wear hard.
If you're specifically after a Chinese military or army-style watch, the 1963 and its many dial and case variants are the natural starting point, with brands across the affordable end offering field-watch takes on the same idea. It's one of the few places you can own a piece of genuine military watch history for the price of a night out.
Watches with Chinese numeral dials
One design flourish unique to the category is the Chinese-numeral dial — hour markers written not as 1, 2, 3 but as the characters 一, 二, 三 and so on. It's a striking, culturally rooted look that instantly sets a watch apart, and it appears everywhere from affordable pieces to high-end enamel work.
If you specifically want a watch with Chinese numbers on the dial, it pays to search each brand's catalogue directly, since these are often special or limited variants rather than the core line-up — and they tend to sell out quickly. Seagull, Shanghai and several of the independents have all produced Chinese-numeral models over the years, and they're among the most distinctive dials you can put on your wrist.
Chinese pocket watches
Pocket watches remain a quiet specialty here, too. Because so much Chinese watchmaking is built on hand-wound movements and hard-won tourbillon expertise, several makers — Seagull chief among them — produce pocket watches, including tourbillon pocket watches that would cost many times more from a Swiss name. For a collector chasing a mechanical Chinese pocket watch, they're one of the most accessible routes into a genuine tourbillon, and a reminder that this industry's roots run deeper than the wristwatch.
Buying a Chinese watch online (safely)
Buying a Chinese watch online is easy; buying the right one safely takes a little care. Prices swing wildly between grey-market marketplace listings and official brand or authorised-dealer channels, and the specs on a random listing don't always match what turns up in the box.
Two honest rules keep you out of trouble. First, buy from the brand's own website or a named authorised dealer wherever you can — the few dollars you might save on a mystery listing aren't worth the gamble. Second, treat any spec that sounds too good for the price — a 1000m sapphire diver for pocket change, say — as a claim to verify, not a fact. That verify-everything habit is exactly the standard we hold ourselves to on our own store.
All 15, at a glance
| Brand | Group | Signature piece | From |
|---|---|---|---|
| Seagull | Established | Seagull 1963 chronograph | ~$300 |
| Shanghai | Established | A581 / A623 heritage models | Varies |
| Peacock | Established | Black Hole Central Tourbillon | ~$3,750 |
| Kiu Tai Yu | Watchmaker | Mystery & Millennium tourbillons | ~$80,000+ |
| LYH (Lin Yong Hua) | Watchmaker | LYH Voyager | ~$3,500 |
| Tan Zehua | Watchmaker | Di-Axial Escapement | $10k-$35k |
| Logan Kuan Rao | Watchmaker | Orca / Wuwei | POA |
| Qin Gan | Watchmaker | Pastorale II | $46,000 |
| Qian GuoBiao | Watchmaker | AB-01 / Facing the Sky 2.0 | $30,000 |
| Neo Kung | Watchmaker | Orienta chronograph | $40,000+ |
| Huasuo | Upstart | Lacquer-dial watches | $450 |
| CIGA Design | Upstart | Blue Planet | $1,200 |
| Atelier Wen | Upstart | Perception | ~$3,400 |
| Behrens | Upstart | Joker collab / Ultra-Light | $9,200 |
| Celadon | Upstart | Century / CH5 Phoenix | $3,900 |
Frequently asked questions
What is the most famous Chinese watch brand?
Seagull (Tianjin Seagull Watch Group) is the best-known and most prolific Chinese mechanical-watch maker. It built China's first pilot's chronograph, reissued today as the Seagull 1963, which remains a benchmark mechanical watch under about $300.
Are Chinese watches good quality?
Increasingly, yes. The category now spans reliable sub-$300 mechanicals from established makers like Seagull, award-winning designs such as CIGA Design's GPHG-winning Blue Planet, and world-class independent watchmaking from AHCI members like Kiu Tai Yu, Tan Zehua and Qin Gan whose pieces reach five and six figures.
Do Chinese watches use in-house movements?
Many do. Seagull's ST19 hand-wound chronograph and ST21 automatic families power a huge share of affordable Chinese watches, and houses like Hangzhou, Shanghai and Peacock make their own calibers up to tourbillons. At the high end, independents such as Tan Zehua and Logan Kuan Rao design their own escapements from scratch.
What is a watch with Chinese numbers on the dial called?
It's known as a Chinese-numeral dial, where the hour markers use characters (一, 二, 三…) instead of Arabic or Roman numerals. Several Chinese brands — including Seagull and Shanghai — have produced Chinese-numeral models, though they're often limited or special editions rather than core catalogue pieces.
Are there good Chinese military watches?
Yes. The category's flagship, the Seagull 1963, began life as a chronograph for the Chinese Air Force, so its military heritage is genuine. Its many variants, plus field-watch takes from other affordable brands, make Chinese military-style watches an easy and inexpensive entry point.
Can you buy Chinese watches online safely?
Yes, with care. Buy from the brand's own website or a named authorised dealer where possible, and be sceptical of listings whose specs sound too good for the price. Verifying the movement, crystal and water resistance against the official spec is the simplest way to avoid a disappointing purchase.
What is the best-value Chinese watch to start with?
The Seagull 1963 at around $300 is the classic entry point. Among newer brands, Huasuo's lacquer-dial watches at $450 and CIGA Design's Blue Planet at $1,200 offer standout design for the money.
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